WHITE STUFF
PRODUCT DESCRIPTIONS
OVERVIEW
I worked with this established lifestyle brand to write SEO optimised product descriptions and page banners that showcased the brand personality, communicated the product benefits and encouraged visitors to buy. I used a light, conversational tone of voice and considered how each product would fit into the customer’s lifestyle when writing the copy. I also used proactive language in order to convey a sense of authority and to build trust with the customers.
