COSMOS

BROCHURE WRITING | WEB COPY | EMAIL MARKETING | TONE OF VOICE DEVELOPMENT

OVERVIEW

Cosmos is a celebrated tour operator that has been in business for over 25 years. I joined the company while it was in the process of rebranding. I was tasked with defining a new tone of voice in-line with the new brand identity and then rolling this out across the brochure, product pages (on & offline), email marketing and in-store displays. Cosmos wanted to reposition itself as a fresh and inspirational leader in luxury adventure travel. I borrowed from the editorial style of luxury travel magazines for the tone of voice. I also brought an experience rather than sales focus to the trip itineraries to appeal to the brand’s target market.